Shane Crump
assessment
In charge of P2B EventWas placed in charge of event that P2B helped us with. Coordinated with school event services, and COO and HR to make sure every thing was taken care of.
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question 8
question 12 question 2 question 10 question 9 Austin Building survey I calculated the percentage by using Excel and plotting the results. 47% of people in the Austin building had heard of us and 53% had not heard about us. This was good information for us marketing people because we then knew we were not as good at getting people to know of us in this certain area of campus the reasons included not enough advertising in that area and people there were out of the loop maybe due to our location.
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Decorated cafedecorated the Kimball cafe so that customers would be more drawn to it and that it would be more professional.
This graph shows customer awareness of Toasties company from the first three weeks and then what it was currently at week 4.The reason that the awareness was boosted was because of the events that we catered to, the find the kangaroo promotion, coupons, posters, and social networking through Instagram and Facebook.
Key customer insights that I have gained through interviews were food quality, did they like the taste, and if they were a returning customer what made them come back. In addition surveys were done to see what they wanted or would change.
While in marketing two things we implemented to help improve our customer return rate and to make sure DMP process was better was we made dollar off coupons. They would have to come back to get the dollar off which gave them incentive. Along with this there came the punch cards each time you came you got a punch once you reached the last one the customer got a free sandwich. We measured the results by taking a survey at the cafe. We would ask if they had been there before and keep a track of first time verses first time customers. |
samples & surveysEach Friday i was in charge of getting samples out to people in various building on campus and tell them about us. In addition i conducted 30 surveys a week so we could measure customer awareness. I made a survey in excell for cafe workers to tally if it was a return customer and where they heard about us.
specific objective reach 65% awareness
we measured it by having each member conduct a survey of 30 people in different assigned buildings on campus. We combined our results and got our solution. While the awareness didn't reach our goal of 65% we did go from 31% to 54%. While we didn't meet the goal and the difference was 11% I felt like it was successful and was something that we put our best effort in to. |